Johnson & Johnson launches new glucosamine supplement
Hoping to capitalize on the strong market for glucosamine products,
the company has introduced McNeil Consumer Healthcare's Alfexa product
in Florida. A nationwide launch is expected in the next few months.
The product is available in food, drug, and mass outlets, positioned
next to J&J's Tylenol line of analgesics on store shelves. Display
panels read "From the Makers of Tylenol," but the glucosamine
product does not contain Tylenol. McNeil entered the nutraceutical market
last May with its introduction of the Benecol line of cholesterol-reducing
foods and supplements, followed by the Healthy Woman line of supplements
in June.
The Tan Sheet, February 21, 2000.
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