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Bayer introduces One-A-Day specialized supplements with herbs. |
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| Marking the first extension of a well-known traditional multivitamin brand into the herbal category, Bayer has announced the introduction of eight new products that will begin shipping in mid-August. The new line will include Tension & Mood, containing St. John's wort and B vitamins; Bone Strength with calcium and soy extracts; and Cold Season, containing echinacea, vitamin C, and zinc. Bayer's new line features standardized herbs and the average retail price will be under $10. | ||
| F-D-C--"The Tan Sheet", July 20, 1998. | ||
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