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Warner-Lambert launches Quanterra herbal product line.

  On September 21, 1998, Warner-Lambert of Morris Plains, NJ launched two standardized herbal products in the mass market, Quanterra Mental Sharpness with ginkgo and Quanterra Prostate with saw palmetto. Additional Quanterra products are expected to follow in January, 1999. Warner-Lambert’s herbal line is designed to fill a need among health care providers for standardized products backed by clinical research. “We take our role as educators very seriously,” commented Barry Turner, Vice President of the Warner-Lambert Complementary Medicine Division. The company will make clinical studies available and offer continuing education courses for pharmacists. Marketing will include television and print advertising, as well as newspaper inserts and discount coupons. According to OTC Update, the company will target doctors via direct mail advertising. As of September 30, early sales to retailers were $3 million. The Quanterra introduction follows on the heels of Bayer’s One-a-Day brand herbals product launch in August, 1998.  
  Natural Business, October, 1998; 
PR Newswire, October 13, 1998; 
F-D-C-- “The Tan Sheet, October 26, 1998.
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