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         Botanical testing methods submitted by industry group. 
        In an effort to improve the herb industry's reputation for consistency, 
          the Methods Validation Program (MVP) has finalized testing procedures 
          for ginkgo, echinacea, and ginseng. The group's goal is to approve testing 
          methods for 15 herbs by the year 2000. Currently, the US Pharmacopoeia 
          and the American Organization of Associated Chemists (AOAC) are reviewing 
          the group's work for publication in their official compendiums. The 
          MVP is funded by 30 industry members, including raw materials suppliers, 
          manufacturers, distributors, and trade organizations. So far, the MVP 
          has chosen high-tech methods such as HPLC that are also practical and 
          useable. This is the first step in a self-regulatory process that should 
          ultimately cover harvest procedures, extraction, and finished raw materials 
          as well. 
        Natural Foods Merchandiser, November, 1998.  
        
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