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Market research
and predictions summarized
Nutritional Outlook has published
a summary of market research focusing on this year's end. The
Freedonia Group predicts that vitamin E, calcium, iron, soy, coenzyme
Q-10, creatine, glucosamine, honeybee venom, and melatonin products
will show the greatest sales growth. Unity Marketing reports that
non-herbal products currently account for four times the amount
of sales that botanical products do. The firm also identifies
doctors as consumers' number one source of credible information
on vitamins and herbs, followed by books, magazines, product labels,
and friends. National Marketing Institute notes a trend toward
combining several supplements in one pill. Over the next five
years, products that assist the immune system are expected to
be the biggest sellers, followed by stress reducers and cognitive
enhancers. The amount of botanical raw materials used is expected
to grow at a rate of 9.7 percent annually through 2004, according
to Business Communications Company. Nutritional Outlook,
July/August 2000.
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